Inside this guide
You will learn more about how to use pricing as a tool for strategic alignment between the product, marketing, sales and finance teams.
Pricing doesn’t impact finance alone; developing the right value, communicating that value, and selling it fall on the shoulders of the product, marketing, and sales teams. Plus, they also know a whole lot more about your customer than finance and they can provide valuable input to acquire and maintain pricing power. In return, finance can provide valuable data to marketing and sales about the hidden costs of customer acquisition and service.
"Pricing Innovations was a true force in our speed to market. They have a powerful “value lens” which enabled us to identify the services that were most "valuable". They were an exceptional partner in designing our offer structure, packaging our services and sharpening our value proposition. Two thumbs up!"
Founder, Leadership Refinery
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